One of the primary reasons/ causes, for the lack of inspiration, quality, and effectiveness, of many of the events held, both, by, for – profit, as well as not – for – profit, groups and organizations, is, lacking a clear – cut focus, or emphasis, on the overall goals, priorities, perceptions, and needs, of the particular event, and the potential attendees. After, more than four decades, of involvement, in nearly, all areas of leadership, planning, events, etc, I have come to believe, in order to achieve the most desirable benefits, every leader must fully consider, the needs of the specific event, and the best path, to get, what one seeks. One of the best ways, to do so, is, to create, a well – considered, FLOW sheet, which examines, as many details as possible, including marketing, inspiring/ motivating, and, making a great first – impression, putting the right people, into positions of responsibility, etc. With that in mind, this article will attempt to, briefly consider, examine, review, and discuss, using the mnemonic approach, what this means and represents.
1. Facts; finances; factors; fruition: Begin with well – considered, focused, fact – finding, in order to better determine, what you want to achieve, and the purpose of the specific event. Is it for training/ education, fund- raising, conducting an organization’s business, or, some combination of these? How will the group, handle the financial issues, and necessities, involved? What is the best way, to determine, the best pricing – point, for the specific event, in order to produce, the finest, bang – for – the – buck? Which factors must be considered, and are the highest priorities? How will you bring, the desirable results, to fruition?
2. Leading; learning; lessons: Creating great events, requires a significant, learning – curve! Leaders must demonstrate, they are leading, by learning the lessons needed, from every observation, conversation, and experience.
3. Options; opportunities; organized; operations/ operational: Great events go beyond, the same – old, same – old, while maintaining, those components, which are needed, and necessary! Which options, make the most sense, and, how well, one prepares, often, determines, their ability to recognize, negotiate, and take advantage of the finest opportunities! Using a flow sheet, properly and effectively, helps with the necessary, operational finesse, and details, in an organized way, which makes the potential of holding a quality event, better!
4. Who; when; what; where: A well – considered, flow sheet, identifies, who will perform, which specific duties/ functions! When should things be planned, and performed? What is the goal? Where should the event be held, and why?
If you are seeking, better events, begin, with a commitment to using, a well – developed, formulated, FLOW sheet. Are you, up to the task?